Established in January 1997, the DTCM has two main
areas of responsibility. The first of these includes
all the functions of the former Dubai Commerce and
Tourism Promotion Board (DCTPB), which had been
in existence since 1989 and concentrated on the
international promotion of Dubai’s commerce
and tourism interests. The DTCM’s second main
area of responsibility is as the principal authority
for the planning, supervision and development of
the tourism sector in the emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s Chairman
is His Highness General Sheikh Mohammed bin Rashid
Al Maktoum, Crown Prince of Dubai and UAE Minister
of Defence. Its Director-General is Khalid A.
bin Sulayem.
As
part of its marketing role, the DTCM plans and
implements an integrated programme of international
promotions and publicity activities. This programme
includes exhibition participation, marketing visits,
presentations and roadshows, familiarisation and
assisted visits, advertising brochure production
and distribution, media relations and enquiry
information services.
In
addition to its head office in Dubai, the DTCM
has 14 overseas offices. They are located in Philadelphia
(covering North America — East and Central),
Los Angeles (North America — West Coast),
London (the UK and Ireland), Paris (France), Frankfurt
(Germany), Stockholm (Scandinavia), Milan (Italy),
Moscow (the Russian Federation, CIS and Baltic
States), Nairobi (East Africa), Johannesburg (South
Africa), Mumbai (India), Hong Kong (Far East),
Tokyo (Japan) and Sydney (Australia and New Zealand).
In
assuming its administrative responsibilities within
Dubai, the DTCM has now taken over the licensing
of hotels, hotel apartments, tour operators, tourist
transport companies and travel agents. Its supervisory
role also covers all touristic, archaeological
and heritage sites, tourism conferences and exhibitions,
the operation of tourist information services
and the organisation and licensing of tour guides.
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